Branding one of Iceland’s most popular podcasts

Pitturinn (the pit) is one of the most popular podcasts in Iceland. Former racing legends Kristján Einar and Bragi Þórðar talk about Formula 1, both about the racing and what happens off the track. The show started in 2020.

The brief was to make a logo for the show—followed by episode artwork. The concept was to make visual identity from the pit lane entry. The episode artwork is based on the pit-boards the crews use to signal drivers on track.

After season one there was no doubt that this show was getting noticed. Merch was made and listener demand ended with Patreon-subscriptions.